Vingt Quatre is back with a new way to experience denim, and it’s not just about the jeans. The brand’s latest campaign, “24 Hours in Vingt Quatre”, invites you to live a day in the life of modern denim, moving from morning to evening, streets to pubs, garages to pavements.
Founded by Ben Hurren, Vingt Quatre has always been about more than just fit and fabric. It’s about craft, context and the little details that make a pair of jeans feel personal, purposeful, and lived-in. This campaign brings that philosophy to life through a number of unique scenes, each revealing a different side of the brand and the people who wear it.
Alongside the story, the campaign will also introduce new styles across the collection, giving loyal followers something to explore as the story unfolds. Shot with the wearer in mind, the imagery captures denim in motion – how it sits, stretches and moves through real life, not just on a hanger.
“24 Hours in Vingt Quatre” is more than a campaign; it’s a narrative for those who live deliberately, move confidently and appreciate craftsmanship that blends seamlessly into every part of the day. Watch the story, explore the new styles and step into a world where denim does more than fit – it tells a story.
See the “24 Hours in Vingt Quatre” campaign as it rolls out across the brand’s website and Instagram.
